Why we called our agency UnOptimised

When you Google the word "unoptimised," something funny happens.

Google drops a dictionary card right at the top. It reads: "not yet brought to a state of maximum efficiency."

Go ahead, try it.

And yeah, we know what you're thinking. A CRO agency named after the problem it fixes. That's either very dumb or very intentional.

It's very intentional.

Every founder who calls us has the same problem

Their SaaS is unoptimised. Traffic is coming in. Ads are running. The product works. But the demos calendar is empty, trials aren't converting, and the pricing page is doing absolutely nothing.

That's what unoptimised looks like in real life. It's a leaky funnel with nobody watching the leaks.

Supergrow AI had this exact problem. Their audience was there, their product was good, but the checkout funnel was broken in ways they couldn't see. We rebuilt their full sales funnel. Revenue grew 52% in 6 months. They crossed 1,200 paid users.

WotNot had thousands of blog readers and zero buyers coming from them. Their pricing page was the leak. We fixed it. It now converts at 14%+.

Chat360 had a site that "looked fine." Demos were still quiet. We rewrote the messaging so it actually spoke to B2B buyers. Demo bookings doubled, without spending more on ads.

All 3 of them were unoptimised when they found us.

So why name the agency that?

Because we wanted to be honest about who we're for.

We're for SaaS teams who already have traffic and aren't converting it. We're for founders staring at a dashboard full of sessions and wondering why nothing is booking. We're for teams spending money on ads and watching it disappear.

Those companies are unoptimised. And when they search for help, we want to be the first answer they find.

The name is also a reminder of what we actually do. We don't run ads for the sake of running ads. We don't redesign pages to make them prettier. We find where your funnel is leaking, and we fix the leak.

One more thing about the spelling

You might have noticed: it's "unoptimised" with an S, not a Z.

That's the British and Indian English spelling. We're based in India. India's only CRO agency built exclusively for B2B SaaS, to be precise. So the spelling is ours.

Also, "unoptimized" with a Z was already taken in a dozen other ways. "Unoptimised" with an S? That one's ours.

Google says we're not optimised yet. We say, neither is your funnel.

That dictionary card Google shows is half the story.

The other half is what happens after. Unoptimised things get fixed. Funnels get audited. Pages get rebuilt. Messaging gets sharpened until it actually moves the B2B buyer who lands on your site at 11pm and needs to know if you're worth booking a call with.

We've done this for 80+ B2B SaaS teams. We've seen the same leaks over and over. Pricing pages that don't speak to the buyer. Trial flows that drop users on day one. Paid landing pages built for everyone, which means they convert nobody.

If your funnel has any of those problems, it's unoptimised. And that's fixable.

We do the fixing.

Request a free CRO audit!