Here's how we use the time:

1. We look at your real numbers first. Traffic sources, drop-off points, CTA performance, heatmaps if you have them.

2. We tell you what to change and why. Specific, prioritised changes - copy, structure, hierarchy, messaging - based on what we actually see.

3. We give you a rough impact estimate. If your page converts at 1.3% and we see a clear path to 5–6%, we'll say so.