What to do, when you don't have clarity?

The question hit me hard while I was walking around Bengaluru last night:

What do you do when you don’t have clarity?

Not a philosophical version. A real, sweaty-palmed, uncomfortable version.

I’m building a landing page optimization agency. From Junagadh to Ahmedabad to now standing in Koramangala, I’ve gone from dreaming of getting a job to running a team and selling outcomes. But the world around me has shifted.

Bengaluru doesn’t operate like the agency world I’ve known.

I met people running AI agents. Real tools. Real workflows. Not theory. Not future. They were deploying AI-first automations to build websites, write code, run support, and even optimize funnels.

And here I am — we’re still pushing pixels manually in Figma, running edits over Loom, coordinating handoffs on Notion. It’s worked so far. But something inside me said — it won’t for long.

That’s when the fog started.

I don’t feel lost. I feel raw. Unsettled. Like I just unlocked a door I didn’t know existed — and behind it is a room full of people already shipping at 5x speed using tools I’ve barely touched.

Clarity doesn’t come from waiting…

So here’s what I’m doing — not a step-by-step, just real notes to future me:

• I’m not quitting the agency game. But I’m done pretending the old playbook will scale.

• I’m going to learn how to work with AI. Not just consume tweets about it.

• I’ll start thinking of agents like team members. Not toys.

• I’ll document everything. Not for growth. But for day-by-day proof of movement.

  
  

This post isn’t for virality. It’s a checkpoint.

September 2024 I started putting in 11 hours a day. I’ve been inconsistent, lazy on some days, deep in YouTube loops on others, but I’ve also shipped work that brought real outcomes.

Today I don’t feel clear. But I feel aware.

And that’s enough to move forward.

— Deven